Public Relations Content Infographic: A Look at PRNewswire Survey Results | Marketing Blog: FootPrints
Public Relations Content Infographic: A Look at PRNewswire Survey Results | Marketing Blog: FootPrints.
Recession, best time for Corporate Branding, says AdAge.com
According to a US online magazine, Avertising Age, corporations are reportedly increasing their advertising spend on Corporate Branding in 2009. Their main purpose is to reposition their brands in times of uncertainty, increase market share and/or promote new brands.
Social Corporate Responsability, or the New Order of the World
And the CSR battle has begun. Corporations are struggling with new social realities – CSR, the Corporate Social Responsibility – intended for companies to “do well by doing good”. I’ve recently been through the entire The Economist special report on CSR, Jan 17th 2008, and I was quite impressed. Google, for instance, hired a veteran, … Read more
Gooruze.com or Maketers’ Place in the 2.0 World
I have recently come across a very interesting site: http://gooruze.com – which is basically a web 2.0, social/professional networking tool for marketers (you can also see My Profile: http://bogdans.gooruze.com). The interesting part is that it offers the full functionality of a social/professional network, but what brings new is that is highly specialised. Marketers / PR … Read more
Facebook strikes: the new online branding model
Going through my RSS subscriptions today, I’ve noticed something interesting (something that I slipped my attention before), but … I’d better let the picture speak for itself. As a huge fan of Facebook, I always want to be well informed about its capabilities, because, in all frankness, I’m really using it as a real networking … Read more
