Recession, best time for Corporate Branding, says AdAge.com
According to a US online magazine, Avertising Age, corporations are reportedly increasing their advertising spend on Corporate Branding in 2009. Their main purpose is to reposition their brands in times of uncertainty, increase market share and/or promote new brands.
Social Corporate Responsability, or the New Order of the World
And the CSR battle has begun. Corporations are struggling with new social realities – CSR, the Corporate Social Responsibility – intended for companies to “do well by doing good”. I’ve recently been through the entire The Economist special report on CSR, Jan 17th 2008, and I was quite impressed. Google, for instance, hired a veteran, … Read more
